Critically evaluate the claim that adolescents and young people both Essay

Critically evaluate the claim that adolescents and young people both today and in earlier time periods have always been demonise - Essay Example When an understanding of an adolescent/young people has been established, examples will be shown of how and why they have been/ are seen by adults in ways that demonise them and represent them negatively. The writer will then explore the ramifications of the adults' perception and the impact they have on young people. As a conclusion this perception leads to how and why adults might perceive young people and adolescents to be unruly and/or a threat to social stability. The need to analyse the different stages of age is contributed to society's concept of age. Some societies in history considered the transition from childhood to adulthood without passing through adolescence. Childhood is defined as the stage in life from birth to 12 years of age. Childhood is not considered as having a natural transition point but it is a continual process of development. Aries (1960:128) â€Å"In medieval society the idea of childhood did not exist; this is not to suggest that children were neglecte d, forsaken or despised. The idea of childhood is not to be confused with affection for children: it corresponds to an awareness of the particular nature of childhood, which distinguishes the child from the young adult. In medieval society there was a lack of awareness. Emile Durkheim (as cited in Jenks, 1982:147) goes on to describe the child as â€Å"the purist of beings, a small body that the merest blow can break, that the slightest illness imperils, a collection of muscles, nerves and organs which are, so to speak, made of milk and which only form, develop and increase in strength by their beings placed in a wonderful environment of careful attention, of consideration, of favourable circumstances and protective influences†. ... rest blow can break, that the slightest illness imperils, a collection of muscles, nerves and organs which are, so to speak, made of milk and which only form, develop and increase in strength by their beings placed in a wonderful environment of careful attention, of consideration, of favourable circumstances and protective influences†. In Romeo and Juliet, a maiden was a young woman who was ready for marriage, having obviously reached puberty implicitly implying "menses" but still having her nurse. Shakespeare portrays young people/children as wilily or in need of protection because of the adults perception of having a family grudge. Biologically speaking , a child is defined not having sexual hormones in other words not having reached puberty. He/she is not an adolescent, no having reached Erikson's stage of identity and role confusion. (Erikson, 1959) Saraga (1998 and Macionis & Plummer, 2005) points out that historically children have been seen either as innocent (Montgomery , 2003) , vulnerable and in need of protection; or they have been seen as asocial, inherently evil and in need of firm control and discipline. In early Christianity both concepts are present suggesting that the child is innocent (Pollock, 1983) or that the child is born in a state of original sin (Powell , 1917; Schucking, 1969). The child, who was born wicked and full of sin, needed to have the wickedness removed through punishment or strong discipline. (Pollock, 1983) Rituals such as Baptism or Christening continue today to symbolize the purification of babies and small children. Demonising or representing children or young people negatively in a religious context, was used as a form of control and a reasoning for punishment. In art work, representing adolescents and young people in a less

Marketing Is Called Delivery of Standard of Living Essay Example for Free

Marketing Is Called Delivery of Standard of Living Essay Standard Marketing Marketing is one of the terms in academia that does not have one commonly agreed upon definition. Even after a better part of a century the debate continues. In a nutshell it consists of the social and managerial processes by which products (goods or services) and value are exchanged in order to fulfill the needs and wants of individuals or groups. Although many people seem to think that marketing and advertising are synonymous, they are not. Advertising is simply one of the many processes that together constitute marketing Marketing, as suggested by the American Marketing Association, is an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. [1] Another definition, perhaps simpler and more universal, is this: Marketing is the ongoing process of moving people closer to making a decision to purchase, use, follow or conform to someone elses products, services or values. Simply, if it doesnt facilitate a sale then its not marketing. [2] Philip Kotler in his earlier books defines as: Marketing is human activity directed at satisfying needs and wants through exchange processes. Add to Kotlers and Norris definitions, a response from the Chartered Institute of Marketing (CIM) [3]. The associations definition claims marketing to be the management process of anticipating, identifying and satisfying customer requirements profitably. Thus, operative marketing involves the processes of market research, new product development, product life cycle management, pricing, channel management as well as promotion. Marketing-taking actions to define, create, grow, develop, maintain, defend and own markets. An approach to business that seeks to identify, anticipate and satisfy customers needs. Al Ries and Jack Trout defined marketing as simply war between competitors, however this is clearly absurd Ali v Frazier is not marketing however the publicity and hyping of the event for commercial purposes is. It was the era of the clean-cut figure in a smart suit, the glad hander salesman who could sell refrigerators to an Eskimo, capable of selling everything from used cars to Bibles. It was sometime in the late Forties that attention came to rest upon a number of inter related elements of the marketing task that seemed to act together to influence the offtake of a product or service. Neil Borden of Harvard coined the phrase the elements of the Marketing Mix, depicting the manager of the function as not a specialist in selling, distribution, or advertising but rather a blender of ingredients in the right proportions to suit the market, its time and place. Later Marketing got separated from the notion of selling, including three distinct elements: customer orientation, i. . beginning with the customer; integrating the whole organization taking a long-term point of view; and linking with the primary goals of the business i. e. a combination of growth, market share and profitability. Indeed some writers (Peter Ducker, Regis McKenna) hold that Marketing and Business are synonymous. A later and less comprehensive formulation came to be known as the 4Ps product, price, promotion and place. This has now become the universal standard as a teaching tool for any introductory course in the subject. This was a vast improvement over the confusion between selling and marketing. It firmly put the former as a part, but only one among many that together explain the success or failure of a product in appealing to customers. Marketing thus became the overarching strategic theme, higher in level of abstraction than the mere act of obtaining the order. The significance of advertising in the establishment of an assured customer base really took off only after the widespread availability of mass media, especially after the 1950s. This not only made competition more difficult but more expensive and affordable only by the large sector. Enter the era of brands and branding. The Brand Image and Personality school came next, mostly identified with the legendary David Ogilvy, who said the brands personality gave it a first class ticket through life. The purpose of advertising was to convey the essence of this personality, beyond merely conveying the consumer benefits to the user and do it in a charming and cultured way (People dont buy from clowns . . . The consumer is not a moron. She is your wife . . . ). Stephen King Director, J. Walter Thompson, London acknowledged as the practitioners guru of Branding, stressed the need for all the elements of a brands make up from name, packaging, design elements to the creative expression of the advertising to hang together. They must be not only mutually consistent, but also reinforcing the strengths of one another, to create a totality greater than the sum of its parts. Though brands have been around a long time the attention to building them happened only after the Sixties. Some enlightened organizations were exceptions and the brand leadership of their famous names still stands, such as Marlboro, Lux, IBM, Gillette, Kodak, Johnson Johnson and so on. Soon, however, the only distinguishing feature of brands became their distinctive flavour of advertising, particularly so in consumer products. After all what can you say about a car (mileage, power, styling, looks), detergent (washes whiter, brighter clothes, removes stains) soap (refreshes, fragrant) or toothpaste (sparkling teeth, healthy gums, fresh breath) that hasnt been said before

Influence of Age on Self-Description Changes

Influence of Age on Self-Description Changes Gemma L Sobah An investigation of self-descriptions in data collected from two children of different ages, and how their age influences the focal point of their self-descriptions using the findings of Rosenberg (1979) Abstract (166 words) This report investigates the self-descriptions of two children in using the findings of Morris Rosenberg (1979). Rosenberg proposed that young children typically describe themselves using physical conditions, and older children/adults tend to use character and relationship qualities. The two participants took part in an semi-structured interview and the interview transcripts were coded and analysed by dividing the answers into the four categories created by Rosenberg. These were physical, character, relationships or inner. The information and data from the two participants were then compared to Rosenbergs findings. The locus of self-knowledge was also investigated briefly, which Rosenberg stated changed from outside to inner relatedness, the older the child gets. From my findings, it appears my data does to some extent agree with the conclusions that Rosenberg came across as with age they do seem to make less physical descriptions, but there did seem to be a change from locus of self -knowledge from the parent to the individual, as the child got older. Introduction (289 words) The subject of identity and how we acknowledge our own has always be a matter of intense debate those in the field of child development. The many aspects of identity require that many outside aspects are considered when looking at the development of ones identity, like religious, social ethnic, cultural. for that reason, in order to develop an identity, young children should be able to consider such aspects. Maccoby (as cited in Ding and Miel 2005 p. 131) suggests that a sense of self occurs slowly and in small steps. William James (1892 as cited in Miel and Ding 2005 pp 131) thought that a sense of self is divided in two stages: the self as a subject of experience and the self as an thing of knowledge (Miel and Ding, 2005 pg. 131). So as children grow up they develop into people more capable at self-awareness and more practically involved in awareness and responses from other people in their lifes. James believed, this development takes place within childhoo d during interactions between cognitive aspects and social experiences as children actively use their received knowledge about themselves to change parts of their environment. The research for this study relates to the research above due to the age of the participants and the means of the interviews. The interviews are all based on who the child sees themselves as. The way they describe themselves will be the main focus of this study. Whether they dwell solely on their physical appearance or if they go through all the categories and if their responses differ between the two ages. Using Rosenbergs categories, we are hoping to get a clear understanding of whether Rosenbergs and others, work is relevant and can be applied generally. Method (414 words) The design of the study was a comparison of self descriptions elicited from two young people, during semi-structured interviews. The interviewers asked two schools in Milton Keynes, one primary and one secondary to take part in the study. A number of children agreed to take part and their parents were approached for consent and consent forms were signed. Kieron Sheehly interviewed the primary school children and Peter Barnes interviewed the older children. One of the participants was a 8 year old female in primary school and the other was a 16 year old female in secondary school. Both interviews were conducted during school hours within their schools. A tape recorder was used to record the interviews and paper and a pen was used for the children to write down their individual statements. A sound recorder and a producer were present during the interviews. Microphones were used during the interviews and these were placed out of the way as to not get in the way of the interview. All chi ldren were informed at the start of the interview what was going to happen and what was being asked of them. They were also informed who would be using the recording and or what purpose. The interviews were paused while the children wrote down their statements and started again when the interviewer wanted to ask them questions. As there was a potential for outside or background noise, when the background noises began to interfere with the interview, the recording was paused and started again when it became quiet enough to carry on. The two interviews were conducted by staff from the Milton Keynes Open university for the purpose of this study. These were watched and their transcripts were coded and analysed according to Rosenbergs method. Self descriptions of participants were categorised by Rosenberg , into four categories (a) physical; (b) character; (c) relationships d) Inner. The childrens statements were divided where a category could be acknowledged from a single statement (see Appendix 1 and 2) and if a statement could be split into more categories this was done. The percentages of each category were then calculated by way of adding up the column, dividing it by the total and this by 100. This was how each categories percentage was worked out for each child and then these results were then put into a table to show which categories had the highest or lowest percentages for each child. These were then compared and results were explained below. Results (275 words) The hypothesis in this research study was as the child got older there would be a gradual change from physical characteristics to inner and relationship characteristics whilst the locus of self-knowledge increasingly shifted from others to the self as child grew older. Self descriptions that came from I statements, were coded and placed into one of the four categories (see appendices 1). Table 1: Self-descriptions by the children. The Categories Percentage for Annie (8 years old) was : Physical -40% Character 40% Relationships -20% Inner 0% . The Categories Percentages for Kirsty (16 years old) was: Physical 20% Character 20% Relationships 20% Inner 40%. Table 1 (see appendices 5) shows us that the responses that Annie gave were quite equally divided across physical and characteristics, whilst Kirstys were evenly spread over all the categories with the highest percentage being on the inner section. . This appears to support the hypothesis as there was a steady change from physi cal descriptive to psychological descriptive the older the children get. Annies answers to the locus of self-knowledge questions were quite mixed. She showed outer locus of self-knowledge; her teacher knows best about her school work and performance and her mother seems to know best about her behaviour. Although this shows support to Rosenbergs theory and hypothesis it was only using 2 participants and because of this cannot be over generalised to the wider population, which in turn limits the use of the results. Also because Annie only completed five statements and Kirsty completed 10 this cold have impacted the percentage of the results due to kirsty having more data to input into the table. Discussion (682 words) In this research study, two children were chosen. One being at primary school and the other at secondary school, although they were both females, although a larger sample would have allowed for a better analysis of the conclusions in relation to the population. Although the results appeared to supported the Rosenbergs findings(Miel et al, 2010, pp. 21-22) no specific conclusion should be made from such a small sample. Piagets theory of cognitive development also shows this, which could suggest that at about the start of the teen years there is a change from the solid process of development into the final stage of official process .This appears to be the stage at which most adolescents start to create an individual identity and are then able to put into their own point of view and social information about what it means to become an adult and reflect with purpose, on their self consciousness. As the children were interviewed by adults, people they did not know, they may have given different answers to what they may have said to a friend who had asked them the same questions or had a adult that they knew. They could have given biased results due to the fact they were aware it was for a study and they knew the purpose of the study. So because of this the results cant be relied upon wholly to be accurate and true. Regardless of this the way a child describes themselves may be different depending on their level of education and upbringing. For example a child of no school education who cannot read and has limited education may not fully certain aspects of what it means to be them and therefore may give limited answers based on their knowledge and education. Also a child who has been abused or had a very negative start in life, may dwell on more emotional lead than physical lead statements due to them being hurt a lot and there state being very emotionally based. Further still, the way in which a child describes themselves may be purely on what appears to be important to them. Kirsty tended to focus on herself as not being able to change her dress size I am not a size 8 (see appendices 4) and not being able to change who she is in general. This focus may be mainly on how she feels she is perceived by others around her or how she views herself, not just due to her age but due to her current circumstances. From this study it shows that Rosenbergs first hypothesis about the locus of self-knowledge has on some accounts been shown as being correct, although the sample size was a lot smaller than Rosenbergs, also the age of the older participant being incompatible, with Rosenbergs research study. My assumption is to suggest that younger children do appear to describe themselves focusing mainly on their physical attributes and less on how they feel and their personality traits while adults concentrate mainly on their forming on relationships and the impact these have on their sense of self, although the change from physical external descriptions of the younger child to the personal and inner feelings of the older child or adult did not appear to prominent in these results. This study has pointed out the difficulty in trying to determine and discover the idea of sense of self and locus of self-knowledge, and can be used for an indicator to their inner feelings and thoughts of an person in th e process of their development. These descriptions are fluid and live within the communication and changes with others and over a period of time. The locus of self-knowledge also changes by age from child to adult self. Even though the original hypothesis has been somewhat proven to be in general in agreement with the findings of Rosenberg, there are a few practical issues connected in the research of existential and definite selves. More in-depth research involving a much bigger and mixed cultural sample with categorizing results from different researchers could help to prevent some of these issues. Conclusion (46 words) In conclusion, children grow and mature at different times. The progress of developing a sense of self relies on many factors (friendship groups, parents, peers, outer society, etc). Regardless is does appear to be clear that there is a development from physical towards psychological self descriptive. 1,872 words References: Miel, D., Ding, S (2005) Childrens Personal And Social Development: The Early Developmet of Identity,. Milton Keynes. The Open University Appendices 1 Category Analysis Form 1 Coded Responses Physical: describing physical appearance, age, and physical qualities like flexible, sporty etc Character: Likes and dislikes, hobbies and interests, personal qualities and basic personality traits eg, I like to relax, Im laid back etc Relationships: friends and family, social mentions, eg I like making friends Inner: Temperaments, moods and feelings. Eg Im a happy person, I can get stressed easily. etc Appendices 2 Category Analysis Form 2 Coded Responses Physical: describing physical appearance, age, and physical qualities like flexible, sporty etc Character: Likes and dislikes, hobbies and interests, personal qualities and basic personality traits eg, I like to relax, Im laid back etc Relationships: friends and family, social mentions, eg I like making friends Inner: Temperaments, moods and feelings. Understanding of self. Eg Im a happy person, I can get stressed easily. Etc Appendices 3 Annies Statements: 1. I like doing harry potter lego, Ive completed the night bus 2. I love rabbits, guinea pigs and dos 3. I think one of my hobbies is using the tv remote control 4. Im really good at maths and get stuck on telling the time 5. Im not very good at remembering Appendices 4 Kirstys statements: I cant change who I am I can only be my best Ive always been an individual I am not size 8 Im pretty plain I get on well with many people Im friendly and my friends are like family I work as hard as I can I may set my goals too high I can only be me and if some people dont like that, I cant apologise anymore Appendices 5 Table of Results 1

Comparing Carol Ann Duffys Havisham and Robert Brownings The Laborato

Comparing Carol Ann Duffy's Havisham and Robert Browning's The Laboratory In the poem â€Å"Havisham†, Carol Ann Duffy presents the subject as an old, embittered woman with â€Å"ropes on the back of her hands†. In â€Å"The Laboratory† by Robert Browning the subject is a strong and determined, but very jealous and embittered, young woman. Both poems are written in the first person in the form of a dramatic monologue. Carol Ann Duffy writes about the feelings of rejection, isolation and desolation that a woman who has been jilted at the alter by her husband might feel. I think that feelings such as this in both of the poems have been based on either literature or historical events, for example â€Å"Havisham† was most likely based on Miss Havisham, a rich lady in the novel Great Expectations by Charles Dickens and â€Å"The Laboratory† was probably influenced by the celebrated French murderess (who has been said to have poisoned her family). Oxymoronic phrases are used throughout the poem â€Å"Havisham† such as â€Å"Beloved Sweetheart Bastard† and â€Å"Love’s/hate† to express the ambivalence that this woman ...

HP Pendrive Creative Brief Essay

The HP Brand is a â€Å"lifestyle† brand that provides electronic gadgets. PROJECT BACKGROUND Wheather you are very much active in computer and need to transfer lots of office presentations,works,songs,movies HP provides pendrives to fit your kind of lifestyle.It had developed itself to cater to those who are active and value transfering files,music,movies etc.HP provides a varity of pendrives for the purpose of being used from being extremely active to just relaxing.Where their pendrives fit a whole spectrum of daily activities,the problem still exists of getting computer users to choose the HP Pendrives over its competition. Hp Pendrive needs to prove that it is a brnd of EVERY lifestyle.Therefore,the purpose of this campaign is to show HP Pendrives being used and abused in all kinds of everyday lifestyles. TARGET AUDIENCE 15-70 years old males,females who involve with computer to whatever lifestyle they live.The audience will cover the entire spectrum of â€Å"computer users† from hard-core corporate person to those who study in school.Whatever the activity, the key is that they involve to share files,movies,musics etc. Advertising Objective Create consumer demand and awareness for HP Pendrive. CONSUMER MESSAGE Pendrive made specifically for your lifestyle. KEY CONSUMER BENEFIT HP provides durable and quality pendrive,no matter what you are doing. BENEFIT SUPPORT > Durability allowing you to continue with your active daily lifestyle without worrying abou ruining your pendrive. > HP provides upto 64 GB pendrive. > Small in size.So, it is easy to carry anywhere. COMPETITION Transcend,Sony,Kingstone.

Circumcision in America Essays

Circumcision in America Essays Circumcision in America Essay Circumcision in America Essay Name: Course: Instructor: Date: Real Men Wear Turtlenecks: Circumcision in America Circumcision is regarded as the excision of the foreskin of the penis in males to reveal the forehead of the penis (Gregory et al, 11). Discussion about the relevance of circumcision in a world that is regarded as modern has been under discussion in the public domain for quite some time. This has attracted both criticism and praise from various quarters in the public domain. Circumcision has been part of culture dwelling on the belief that male children or men should be circumcised. However, the recent trends in the American society have adopted a new form whereby there is lesser circumcision for male children. Despite this kind of trends, the abandonment of the circumcision culture has attracted criticism from skeptics and stereotypes within the society who still harbor beliefs, which might be considered as outdated and out of touch with the face of modernization. The purpose of circumcision was an effort to decrease the need for sexual gratification because the foreskin of the penis, which is cut during circumcision, is considered as erogenous. In addition, the author also adds that circumcision leads in the reduction of lust and violent concupiscence. The beginning of circumcision was as a means to deter young boys from acts of masturbation in the medieval periods in England (Gregory et al, 22). The practice spread into America with the Americans who were also from Britain themselves. Medical practitioners have described circumcision as unnecessary and poses threat to the psychological stability of an individual. The practice of circumcision among male infants is not evidenced adequately to attribute certain benefits or demerits from its practice. Hence, form such statements leave the public in a state of utter confusion because there are both advantages and disadvantages in the practice (The American Medical Association, 23). The practice however has been attributed to have significant positive effects on an individual in terms of health. The practice according to the American Medical Association, when properly performed on an individual protects individuals from diseases such as phimosis, paraphimosis and balanitis (The American Medical Association, 29). In addition, the practice also leads to reduced chances of contracting urinary tract infections in male children and reduced chances of contracting penile cancer in adult males. In addition, there are also claim s that the practice also aids in the reduction of chances of transmitting sexually transmittable diseases. However, this fact has not been proven and further research is still required. Despite claims by the medical practitioners, that circumcision is unnecessary it is practice, which accrues numerous benefits to both the individual as well as the society. The reduction of sexual desire in a society, which is becoming increasingly sexualized because of sexual content becoming easily available to the society via the media. It has also enabled instilling moral values in the society by the prattcie. This occurs whereby the people are able to become watchful of the ir conduct because circumcision is associated with responsible behavior and becoming morally upright in societies in non-western world as well as in the western world. The American society has been driven to abandonment of the practice, which was well embedded within the American society since historic periods. The abandonment of circumcision can be attributed to the presence of trauma within the practice of circumcisions. Trauma in relation to the DSM-IV is considered as fear and helplessness emanating form serious injury or threat to the physical veracity of an individual. In addition, the child or individual responds to the pain by dissociation, which the only psychological means of response and defense from the pain experienced by an infant. In addition, men have abandoned circumcision because of views that circumcised men do not have the ability to fulfill the sexual needs of their female partners in relation to uncircumcised men who are considered as duly able to fulfill the sexual desires of the female partners due to the presence of the foreskin. Hence, such views have been associated with the increased infidelity within marriages from both perspectives (Andrews, Fitzgerald, 39). The first perspective is that circumcised men are not able to satisfy their partners within marriages leading the women to explore sexually with uncircumcised men in efforts to seek sexual gratification. The other perspective is that uncircumcised men have sexual vigor than their circumcised counterparts due to the presence of the erogenous foreskin; hence, such prompts men to seek more partners to fulfill their huge sexual appetites. In addition, numerous sexual problems are coming into light because of circumcision (Andrews, Fitzgerald, 40). Men who have been circumcised are reported to have more sexually related problems in comparison to their uncircumcised partners. Circumcised men have reported of sexual dysfunction such as inability to gain an erection or the inability to maintain an erection, due to the insensitivity of the glans because of continuous exposure during coitus. Men who are circumcised have been on the decline due to the perception that circumcision does not accrue benefits. Social perceptions about the sexuality of circumcised men have brought the practice of circumcision on a sharp decline, which reflects the sexualization of the practice (Laumann, Masi, Zuckerman, 47). The American society is more sexualized than ever due to the presence of the media, which has enabled presence of information to people available at the touch of a button via the internet or mobile phone. In addition, it can also be attributed to self-awareness by the men and liberalization of people to choose what they find fit for t hemselves. Hence, circumcision might be in the future a forgotten issue due to new social values as people evolve and modernize their societies. In conclusion, I find the practice necessary, as it is part of culture, which should not be abandoned due to the mere theories posed to the public. People have existed while practicing circumcision since time immemorial. In addition, the practice is also a means of protection form diseases, which affects most men who are uncircumcised due to dirt and bacteria, which accumulates in the urinary tract. In addition, the protection form health risks should override the stance that mere trauma or pain affect people psychologically which even though is still a subject that is open for discussion and in-depth research to establish the materiality of the said facts. Work Cited Andrews, K., Fitzgerald, M. â€Å"Biological barriers to pediatric pain management†. Clinical Journal of Pain, 13, 138-143. (1 March 1997). Web. 14 May 2012. Accessed from cirp.org/library/general/Andrews/ Gregory, J. Boyle, Ronald, Goldman, J. Steven Svoboda, Ephrem Fernandez. â€Å"Male Circumcision: Pain, Trauma and Psychosexual Sequelae† Journal of Health Psychology: An Interdisciplinary, International Journal. Volume 07 (03). 2002. Web. 11 May 2012. Accessed from cirp.org/library/general/Gregory/ Laumann, Edwrad.O., Masi, Christopher.M., Zuckerman, Ezra.W. â€Å"Circumcision in the United States: Prevalence, prophylactic effects, and sexual practice†. Journal of the American Medical Association, 277, 1052-1057.1997.Web.14 May 2012. Accessed from cirp.org/library/general/laumann/ The American Medical Association. â€Å"Neonatal Circumcision: Report 10 of the Council on Scientific Affairs† The American Medical Association’s Policy on Circumcision, 1-99.. 1999. Web. 14 May 2012. Accessed from circumstitions.com/AMA.html